The Flex-MVP Model

Balancing Features, Timing, and Costs Like the Largest Software Companies.

In the ever-evolving landscape of software development, one truth remains constant: change is inevitable. As clients grapple with defining their needs and the market continues to shift, software developers are often caught between delivering a moving target and adhering to fixed budgets and timelines. This conundrum has led to the birth of a new approach—a middle ground that balances flexibility with feasibility. Enter the Flex-MVP (Flexible Minimum Viable Product) Model.

The Paradox of Evolving Specifications and Fixed Costs

Building custom software is inherently complex. Unlike mass-produced products, each software application is unique, tailored to solve specific problems, or offer distinctive value propositions. This uniqueness is both a blessing and a curse. On one hand, it allows businesses to differentiate themselves. On the other, it makes the development process unpredictable.

Clients often begin with a loosely defined idea of what they want. As they delve deeper into the project, they gain a better understanding of the software's capabilities, competitors' offerings, and their own evolving business needs. This leads to changing requirements—a natural part of the creative and iterative process of software development.

However, clients also desire certainty, especially when it comes to costs. They want to cap expenses and have a clear picture of the investment required. This creates a fundamental conflict: how do you accommodate evolving specifications within a fixed budget and timeline?

The Pitfalls of Fixed-Price Contracts

One common approach is to lock down the specifications upfront and agree on a fixed price. In theory, this provides clarity and control for both parties. In practice, it's fraught with challenges.

Firstly, the process of defining every detail before development begins is time-consuming and often impractical. The dynamic nature of software projects means that new ideas and necessary changes emerge organically during development. Sticking rigidly to an initial specification can lead to a product that no longer meets the client's needs or is out of touch with market demands.

Secondly, any deviation from the original plan necessitates renegotiations, leading to friction and potential disputes. Clients may not fully grasp the implications of their requested changes on timelines and costs, leading to dissatisfaction when additional charges or delays occur.

Moreover, the underlying technologies that software relies upon—third-party tools, operating systems, browsers—are themselves in constant flux. Features that were once supported may become deprecated, and new technologies may offer better solutions. Fixed-price contracts don't account for these "shifting sands," placing undue risk on the development company.

The 90-90 Rule and Estimation Challenges

An old adage in software development states: "The first 90% of the project takes 90% of the time; the last 10% takes the other 90% of the time." This tongue-in-cheek rule highlights the difficulty in accurately estimating software projects.

Unexpected hurdles often arise in the final stages. Perhaps a crucial feature isn't supported by existing tools, requiring custom development that consumes disproportionate resources. Since modern software heavily relies on third-party tools—often constituting 80% of the codebase—a gap in these tools can double the development time for certain features.

Software development isn't about assembling identical widgets on a production line. Each project presents unique challenges, making precise estimation an elusive goal. This uncertainty is incompatible with the rigidity of fixed-price contracts.

Embracing Flexibility: The Flex-MVP Model

To address these challenges, forward-thinking development shops are adopting the Flex-MVP Model. This approach marries the discipline of fixed budgets and timelines with the adaptability required in software development.

What is the Flex-MVP?

The Flexible Minimum Viable Product is a strategy where the client and the development team collaborate to define the product based on a fixed investment of resources—typically measured in man-months. For instance, allocating six developers over ten months equates to 60 man-months. This figure represents a hard cap on both time and cost.

How Does It Work?

  1. Prioritize Must-Have Features: Together, the client and developers identify the essential features that constitute the product's unique selling points—the non-negotiables that deliver core value to users.
  2. Estimate and Re-Evaluate: Initial time estimates and estimated margin of error are assigned to each feature. As development progresses, these estimates are regularly revisited. The team assesses which features are taking longer than expected, especially if unforeseen complexities arise.
  3. Regular Checkpoints: The project includes scheduled reviews where progress is assessed against the remaining budget (in man-months). This transparency ensures that both parties are aware of where the project stands at all times.
  4. Flexible Feature Set: Understanding that not all desired features may fit within the fixed resources, the team remains flexible. Features are reprioritized, and less critical ones may be deferred to future releases.
  5. Final Testing and Stability: Adequate time is allocated toward the end of the project for thorough testing, ensuring that the delivered product is stable and meets quality standards.

The Benefits

  • Aligns Expectations: Clients have clarity on the maximum investment and understand that the feature set may adjust to fit within this constraint.
  • Encourages Collaboration: Regular communication fosters a partnership mentality, reducing the adversarial nature of change requests under fixed-price models.
  • Adapts to Change: The model accommodates evolving requirements and technological shifts without derailing the project.
  • Focuses on Value Delivery: By prioritizing core features, the product delivers immediate value to users, facilitating quicker feedback and market validation.

Real-World Applications: Learning from the Big Players

Major software companies have long employed similar strategies. They start with a wishlist of features and, as deadlines approach, make calculated cuts to ensure timely releases. The focus remains on delivering a functional product that meets critical user needs, with enhancements planned for subsequent updates. However, I can also tell you that it is never easy to make the cuts you must make to hit the deadline; it can be very frustrating, but as the saying goes: “It is what it is.”

Releasing on schedule has strategic advantages. It accelerates time-to-market, allows for early user adoption, and provides real-world feedback that can guide future development. As Reid Hoffman, co-founder of LinkedIn, famously said, "If you're not embarrassed by the first version of your product, you've launched too late."

Caveats and Considerations

While the Flex-MVP Model offers significant advantages, it's not a one-size-fits-all solution.

  • Enterprise-Level Products: If you're developing enterprise software competing against established players, customers may have higher expectations for features like scalability, integration capabilities, and performance. These projects may require longer development cycles and more rigid planning.
  • Regulatory Compliance: Industries with strict compliance requirements (e.g., healthcare, finance) may necessitate a more thorough upfront specification to ensure all legal obligations are met.
  • Critical Systems: For software where failures could have severe consequences (e.g., aviation, medical devices), flexibility may need to be balanced with stringent quality assurance processes.

In such cases, a hybrid approach might be more appropriate, blending the Flex-MVP principles with additional safeguards.

The Collaborative Path Forward

The Flex-MVP Model hinges on a fundamental shift in the client-developer relationship—from a transactional engagement to a collaborative partnership. Both parties share a common goal: delivering the best possible product within the agreed-upon constraints.

By embracing flexibility, prioritizing ruthlessly, and maintaining open lines of communication, software development becomes a more predictable, efficient, and satisfying endeavor for everyone involved.

Conclusion: Building Better Software Together

The software industry is defined by rapid change and innovation. Clinging to rigid models in such a fluid environment is a recipe for frustration and failure. The Flex-MVP Model offers a pragmatic alternative, recognizing the realities of software development while respecting the client's need for budgetary control.

By adopting this approach, businesses can bring valuable products to market faster, developers can work more effectively, and end-users can benefit from solutions that meet their needs sooner. In a world where timing can be the difference between market leadership and obsolescence, the Flex-MVP Model isn't just a development strategy—it's a competitive advantage.


Are you navigating the complexities of a software project? Embrace flexibility without sacrificing control. Contact us to learn how the Flex-MVP Model can bring your vision to life.


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Mike Hogan

Mike Hogan

My team and I build amazing web & mobile apps for our companies and for our clients. With over $2B in value built among our various companies including an IPO and 3 acquisitions, we've turned company building into a science.

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